Welcome to the Rob Clegg Medium page. Since this global pandemic began, demand for digital banking solutions has skyrocketed. The sudden shift means many institution’s digital efforts have been caught short but with lowered transaction volumes and increased demand, there is a mass of opportunity for banks to develop, improve and deliver effective digital channels. Today, Rob Clegg shares more about Digital Demos.
What Are ‘Digital Demos’? How Do They Educate Customers About Digital Banking?
Digital Demos are used by employees and customers to practice mobile and online banking in a risk-free environment. Instead of reading instructions or watching videos, customers gain first-hand experience with digital products by walking through each journey before they try to use it for real. Digital demos are engaging, interactive and accomplish two key purposes, Rob Clegg explained.
• They teach non-digital customers the digital banking basics.
• They drive awareness and usage of new digital banking features with digitally savvy customers.
Read More: Understanding Digital Banking
Once Digital Demos are in the public domain, they can be used to communicate with customers, as well as help customers self-discover answers to digital banking questions, Rob Clegg added.
• Integrating digital demos for customer self-discovery on bank and credit union websites, product pages, FAQ pages, support pages and knowledge centers.
• Within key marketing campaigns, using digital demos to teach customers how to bank online and on mobile devices.
• When customers search using Google, surfacing digital demos to help customers find answers to digital questions.
• Embedding digital demos through mobile app support and within chatbots. Support customers with their mobile banking needs when they need it most.
As customers look for digital banking support from contact centers, financial institutions need to make certain employees have practical how-to digital product knowledge. As we navigate through this period, we know that strong companies backed by great leadership are well-equipped to manage and operate during times of crisis. It is mission-critical to make sure that your leadership can stand by your customers and help them with digital banking. Digital demos can reduce stress and be available 24/7 for customers, helping them understand and feel confident with banking digitally.
Rob Clegg is passionate about empowering people to acquire the digital skills they need to take advantage of the digital economy. He is an advocate of digital literacy and enabling entrepreneurship ecosystems to support economic and social progress. Don’t miss out — stay on top of all the latest trends transforming the banking industry today on the Rob Clegg website here. We have a library of tech content just waiting for you. Please explore at your leisure on the Rob Clegg page here. You can also follow Rob’s work on the Rob Clegg Behance page here.
