Rob Clegg: Consumer Digital Footprints
Welcome to the Rob Clegg Medium blog. Understanding your customers better than they understand themselves is the key to success. Insight into the customer’s digital behaviour is increasingly becoming a game changer when it comes to giving customers the unique and personal buying experience.
Today, an increasing number of consumers are shopping online, and the buying process is more complex than ever. At the same time, customers are still expecting an even higher degree of personal customer service.
Virtually everything we do on the Internet generates useable data. On average, a person touches his or her smartphone one million times in a year, and each of these digital interactions generates data. When we use our payment card online and in a physical store, we generate data. Or when we share our location via our smartphone, we generate data. Over time these data create a 360-degree view of us as consumers, which companies can use to target their marketing efforts, and provide the very unique service we expect says Rob Clegg.
But so far we have only scratched the surface. The development is progressing rapidly, and data is constantly becoming increasingly “fine-grained” and detailed, which means that the potential for personalization is boundless. Begin clarifying your customers’ digital footsteps now and start exploring the new technology. Otherwise, a new player will enter the market.
Rob Clegg is passionate about customer experience and digital transformation. Learn more about Robert Clegg online here. Follow Rob Clegg on Twitter. Alternatively, you can also read the latest Robert Clegg news here.